Finnish mobile giant Nokia has announced that its new messaging service is enjoying success in its early stages.
The Ovi email service, launched last month, is part of Nokia's attempt to gain some of the market share that Research in Motion's BlackBerry enjoys in the mobile email arena. Traditionally, RIM has dominated this sector, but one Nokia executive told Reuters that mobile email's gradual move towards the consumer market presents an opportunity for the Scandinavian mobile maker.
Tom Furlong, head of Nokia's messaging services, told the news site: "The service is up, people are utilising it, we are getting good traction and good follow up. "With the Nokia messaging service, we are going after consumers, we are not going head-to-head with enterprise email. We are trying to put mobile email to the masses, masses of people around the globe."
Essentially, the Ovi email service targets first-time mobile email users and offers a messaging service, so users can combine a range of different email addresses into one mobile phone. Nokia's own development of a corporate email product to challenge RIM's was dropped last year in favour of partnerships with Microsoft and IBM. According to Nokia, the two deals allow the first to mobilise around 90 per cent of corporate emails, without any of the corporations involved investing extra funds.
Following these agreements, Nokia dropped its support for the BlackBerry email service on its devices, but promised that users would be able to use the service again in the future. Other popular mobile devices, like the Apple iPhone and T-Mobile G1, are also making it easier for consumers to access their personal emails on the move.
 | Our company | Services | Online Help |
 |  |  |  |  |  |  |
