A platform for possibilities
Your phone's operating system is a big part of what makes it so smart. With several great operating systems to choose from, and more available all the time, how do you choose which type to go for?
What are operating systems?
All smartphones need a dedicated operating system to run. The operating system manages your phone's power and performance, in the same way that Windows® manages your home PC.
Are they all different?
Yes. The OS your phone runs determines the way that it looks and feels, and all platforms operate differently. Some are based around homescreens, while others favour live hubs or folders and menus.
What about apps?
Your phone will only be able to support applications which have been developed to run on its operating system. Some apps are available across lots of platforms, but others are exclusive to a particular operating system.
Android
The Android platform gives you access to over 250,000 amazing apps and a world of great Google services. It's fast, powerful and always getting even smarter and better, with brilliant new features being introduced all the time. If you're into gaming, comics, eBooks and social networking then Android could be a great choice. Some of the smartest, fastest phones around now support this increasingly popular, fun and exciting OS.
Great for: Free apps - most of the Apps on Android Market™ are free. Pellentesque malesuada hendrerit rutrum. Cras in dolor sit amet nisi faucibus tincidunt. Vestibulum euismod arcu dictum sapien vulputate id rhoncus odio dignissim. Praesent faucibus ligula nec nibh mattis interdum? Duis consequat sem odio.
iPhone
The first big smartphone platform, Apple's iOS is now on its fourth iteration with over 425,000 apps available at the Apple App Store - the world's biggest mobile marketplace. A pioneering platform that brings you more, from Facetime to news feeds, iOS is constantly evolving.
Great for: The widest choice of apps, over 425,000 Pellentesque malesuada hendrerit rutrum. Cras in dolor sit amet nisi faucibus tincidunt. Vestibulum euismod arcu dictum sapien vulputate id rhoncus odio dignissim. Praesent faucibus ligula nec nibh mattis interdum? Duis consequat sem odio.
Symbian^
Symbian^ is the world's most popular smartphone operating system, commonly seen aboard Nokia smartphones. The latest version, Symbian Belle, now supports a range of impressive features such as Near-Field Communications (NFC) and visual multitasking. It's simple, fun and full of thousands of great apps.
Great for: - services, wallpapers, themes and widgets.
BlackBerry®
BlackBerry® smartphones are built to be productive, exceptional and fun. The BlackBerry® OS gives you exclusive access to BlackBerry® services, including BlackBerry® Messenger, push email and BlackBerry App World.
Great for: - Access to exclusive BlackBerry services Pellentesque malesuada hendrerit rutrum. Cras in dolor sit amet nisi faucibus tincidunt. Vestibulum euismod arcu dictum sapien vulputate id rhoncus odio dignissim. Praesent faucibus ligula nec nibh mattis interdum? Duis consequat sem odio.
Windows® Phone
Windows® Phone is the intuitive platform that puts everything you love in one place. With Live Hubs on your Start screen you can just glance-and-go. Exclusive services include Xbox LIVE® integration, Zune® content streaming services and Microsoft Office Hub, which lets you edit documents on the move. Windows 7.5 is the latest version, and has some great updates such as improved social networking and new Outlook Mobile and Office Mobile.
Great for: Gaming, multimedia and multitasking.
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